I’m Bryan, and I’m a seasoned digital marketer with a passion for brand building through world-class content.
I’ve spent nearly a decade helping CPG and luxury brands and media companies grow their digital content capabilities, and have a deep-rooted passion for storytelling in all its forms.
I currently lead social for all HelloFresh group brands in North America, including HelloFresh, Factor_, EveryPlate, and Green Chef. I built HelloFresh’s first ever Brand Influencer program, oversee all major celebrity and brand campaigns, reorganized our social team and onboarded new agency partners, lead customer care operations on social platforms, and manage a mid 7-figure budget for all content and community operations nationwide.
Led full audit and overhaul of Wheels Up’s social media, influencer, and content strategy, including developing brand voice with C-Level executives, reviewing and onboarding social analytics platforms and vendors, building Wheels Up’s first influencer program, content operations and content planning, agency partners, and more.
Oversaw social media strategy across Conde Nast titles, including Vanity Fair, The New Yorker, Vogue, Glamour, WIRED, GQ and more, and planned and implemented company-wide social strategy for major tentpole events, including Met Gala, Glamour’s Women Of The Year, Emmys, Amazon Prime Day, and Cyber Monday.
Produced upwards of 200 pieces of editorial content for CBS Local sites, conducting interviews with A-list sports media talent such as Tony Romo, Tony Gonzalez, Jim Nantz, Deontay Wilder, and more.
